HYBE X GRAMMY Museum

2024

INFO

Visual identity and exhibition design for global K-pop label and lifestyle platform HYBE, featuring the artists ZICO, BTS, SEVENTEEN, fromis_9, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, &TEAM, BOYNEXTDOOR, TWS, ILLIT, and KATSEYE.

As the principal and sole designer, I created a design system and visual identity to complement HYBE’s sleek corporate identity and tell the story of this monumental genre. I incorporated a secondary color palette and typeface as well compositional shapes to take over 4,000 sq ft of the GRAMMY Museum’s 3rd floor. Each artist was assigned a specific colorway and shape to help differentiate them from one another while creating a cohesive and dynamic look.

The exhibition, HYBE: We Believe in Music, explores their wide-reaching, game-changing creativity and innovation, and offers an up-close look at HYBE’s artists, creators, and fans.